The Mother Lode Chapter of the Grand Jury Association is pleased to announce its logo, designed by Calaveras High School graduate and artist Kelly Baird. She has designed logos for two other Calaveras County organizations, Friends of the Calaveras County Library and Poet Laureate.
Any organization who has searched for a logo, knows the journey takes time. The Mother Lode Grand Jury Association represents three counties – Amador, Calaveras and Tuolumne. In fact, the Mother Lode Chapter is the only multiple-county chapter in California. Chapter associations provide information to the public about the civil grand jury process, aid with continuity reports and support current grand juries in their respective counties.
The Mother Lode Chapter needed to give the artist some direction – what elements represent our region? It required researching logos for other chapters across the state along with understanding what makes a logo.
A quick Google search defines a logo as a visual symbol used to instantly identify a company, organization, product or brand. Logos may show an entity’s name spelled out with letters or they may be abstract designs, such as the Nike Swoosh. It also points out what any organization must grapple with, the different situations it will be used in. A logo might appear on screens, business cards, letterheads, pull-up banners, vehicles, shop signage, product packaging, newspaper adverts just to name a few.
The elements the Mother Lode Chapter chose were water, trees, mountains and the scale of justice. These ideas go to the artist, who then provides samples of the logo as well as font choices and colors. The samples bounce back and forth many times. Decisions require agreement. Kelly provided a logo with balance composition, colors pop and is unique among chapter logos.